New Model: "What is wrong with our concept of organization?
Shifting our organizational metaphor from Machine to Nature

"What form should the industrial system have? That of bureaucratic industrialism, in which the individual becomes a small, insignificant cog in the social machinery or that of a humanistic industrialism, in which alienation and the sense of impotence are overcome by the fact that the individual participates actively and responsibly in the economic and social process" [1] "