Flagrancy to Reason - don't hate the nader, hate the game: "'The consumer is sometimes represented as the person whose desires govern industry. Actually, he is an ignorant person who buys in the dark. He takes what he can get at the price he can afford. He is told what he wants, and then he wants it. He rides in a packed subway because he has to, and he buys a certain kind of soap because it has been thrust upon his soul. Where there is a monopoly the consumer is, of course, helpless, and where there is competition he is almost entirely at the mercy of advertising.'
--Walter Lippman, Drift and Mastery, 1914 "